Why is digital marketing important?

Digital marketing is an online marketing channel to promote a product or service. A movement from offline marketing to online marketing has been the new norm in the industry. Whereas offline marketing used to focus on marketing seeking to push messages out to potential customers, such as cold calling, digital marketing focuses on communicating with your target audience online.

Digital marketing is more cost-effective and allows you to compete with other popular brands. Also, it targets more audiences worldwide.

Digital marketers work in social media marketing, content marketing, mobile marketing, email marketing, data analysis and reporting, developing a strategic marketing plan, search engine optimization (SEO) and so on.

Search engine optimization is optimizing websites to rank higher on search engines (such as Google). SEO makes your website more visible, more traffic, and more opportunities to convert prospects into customers.

Email newsletters are crucial for branding because they increase a better understanding and knowledge of your brand. They are aware of the products and services you offer.

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